A Summer Marketing Check-In

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A Summer Marketing Check-In

A Summer Marketing Check-In

Summer has a way of moving faster than expected.

By the time June hits, a lot is already in motion: events are underway, priorities are shifting, and fall starts to feel closer than it should. This is usually the point where we start hearing:
“We should’ve started that earlier.”

At GISI, we see it every year. The teams that take a little time now: June, July, August tend to have more flexibility, less stress, and better outcomes when things pick up again. So instead of overcomplicating it, here’s a simple check-in.

A Few Things Worth Looking At Now

Before summer gets away from you, it’s worth asking:

  • Are fall events and campaigns already on the calendar?
  • Are there materials you know you’ll need again?
  • Does anything you’re using feel outdated or unclear?
  • Are there new opportunities you want to show up for this fall?
  • What needs to start now to avoid a rush later?

It doesn’t need to be a full reset. Even one small step now can make everything smoother down the line.

So why does this matter? When there’s space to plan:

  • ideas get sharper
  • design gets more intentional
  • materials feel more aligned
  • more flexibility with materials resulting in a reduced cost
  • process goes smoother

When things are rushed, they still get done but can be more strategically aligned when there is time to be intentional about all the pieces coming together.

Print does not compete in [a crowded digital space].

“The best time to start planning fall marketing materials is during the summer months, ideally in June or July.”

FAQ

When should I start planning fall marketing materials?

The best time to start planning fall marketing materials is during the summer months, ideally in June or July. Many print, signage, and campaign projects involve multiple steps, including design, proofing, production, and delivery, which can take anywhere from one to several weeks. Starting early gives you more flexibility and helps avoid last-minute rushes.

How far in advance should I order print materials?

The timeline for ordering print materials depends on the type of project. Business cards and stationery typically take five to seven business days, while brochures and printed collateral usually take one to two weeks. Direct mail campaigns often require three to four weeks from design through delivery. Signage and installation projects can take anywhere from three to six weeks, depending on scope, and environmental branding projects may take four to eight weeks. Planning ahead ensures your materials are ready when you need them.

What marketing materials should I review during the summer?

Summer is a good time to review your core marketing materials, including brochures, printed collateral, signage, displays, packaging, and trade show assets. Look for outdated messaging, old visuals, or anything that no longer reflects your current brand. Even small updates can make a meaningful difference in how your business shows up.

Why is summer a good time to reorder materials?

Many businesses run into issues when key materials run out during busy seasons. Summer provides a natural window to check your inventory, reorder what you need, and prepare for increased demand in the fall without tight deadlines or added pressure.

What should I consider for fall events and campaigns?

If you have events, product launches, or campaigns planned for the fall, it’s important to think through whether materials need to be created or updated, what timelines are required for production and delivery, and whether any new messaging or visuals are needed. Starting early allows for more thoughtful design and better coordination across teams.

How does planning ahead help with marketing budgets?

Planning ahead allows you to spread costs over time instead of concentrating them in a short period. It also helps you avoid rush fees and gives you more space to make strategic decisions about where to invest. Businesses that plan ahead tend to get better results because they have more time to refine their approach.

What types of projects take the longest?

Projects that involve custom fabrication, large-format signage, or multiple deliverables tend to require more time. Direct mail campaigns can also take longer due to mailing logistics and coordination. Understanding these timelines in advance helps ensure everything is completed without unnecessary stress.

What services does GISI provide?

GISI is a full-service partner offering print production, direct mail, signage and installation, creative services, and fulfillment and inventory management. The team supports projects from initial concept through final delivery, helping clients bring their ideas to life in a clear and intentional way.

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